Systematic approach to predictable market success

More than 70% of innovations are less successful than expected or even fail completely, due mainly to misread market requirements and customer needs. TriS market research offers a systematic process to dramatically increase the probability of market success. Thanks to new data analysis system (patent pending), we can predict the success of a product innovation, preventing costly misinvestments.

The TriS market research process plays an important role here, too. Individual steps of this process consistently target compression of the available market information into concrete starting points for product improvements. Already in the qualitative phase of market research, isolated and unstructured market information is prepared in a special manner to generate reliable key data for the market success of a product or service after the quantitative phase.



Marketing & Innovation Intelligence
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