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Product and technology analysis
New ideas, new products and services. Everyone involved in the development is inspired, but will this translate into success on the market?
Most companies are faced by this uncertainty at some point in the innovation project. Plenty of resources have gone into the development, it all seems to be running smoothly, but there's doubt about the effect on the customer side. Market research should come in no later than this stage.
TriS market research gets to the heart of your products' potential, pinpoints opportunities and risks and shows the direction in which future development should be heading.
Our market analyses reveal how well your future or existing products match customer benefits, making a precise evaluation of your developments' potential. We also address the perceived importance and satisfaction of the product features, including how it scores against competitor products. At the same time we identify the underlying potential, i.e. the direction and aim of the next stages in development.
Product and technological analysis is an integral part of our market research process.
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